Vision Statement: Raza de Oro strives to be a symbol of resilience, strength, and pride for those who rise above challenges, celebrating the roots and legacy that define who we are.
Mission Statement: Raza de Oro is committed to creating limited-edition lifestyle merchandise, impactful video content, and inspiring music that reflects the journey of staying disciplined, resilient, and true to one’s roots. Established in 2019, we strive to empower individuals through opportunities, ownership, and storytelling, while honoring the struggles and triumphs that shape our communities.
Raza de Oro merges the symbols of the Mexican and United States flags to reflect the journey of honoring heritage while striving for opportunity. We acknowledge the deep injustices rooted in settler colonialism and white supremacy on stolen land, and we commit to using our platform to challenge these systems. Through our designs and narratives, we aim to inspire pride, create opportunities, and foster unity within our communities.